ONLINE MANAGMENT

ONLINE MANAGMENT

Why you should care about your online reputation

Online reputation is becoming so pervasive, it’s almost time to drop the word “online”

web search on the internet

The Internet is our first stop for everything

Not only do people view the Internet as their first source of information, but they also trust what it tells them. More importantly, they make decisions based on what they find online.

  • Two out of three people see the Internet as the most reliable source of information about a person or a business (Edelman Insights)
  • 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab)
  • When looking for a local business, 97% of people read online reviews (BIA Kelsey)
  • Over 80% of reputation damage comes from a mismatch between the buzz and the reality (Digimind)

Looking at statistics like these, it’s clear that what happens online affects your entire life.

blending of offline and online

Online and offline are blending

With each passing day, the online world becomes more and more enmeshed with the rest of our activities. From smartphones to smart TVs, from the “Internet of things” to the self-driving cars of the future—you are living each day increasingly online, even if you never touch a computer.

That means there are more and more ways for you to leave an online mark, positive or negative.

Now, you might not think that people are searching for you, but chances are they are. Common reasons include:

  • Employers doing pre-interview research
  • Landlords looking into prospective renters
  • Children searching for details of their parents’ “real lives”
  • Curious significant others, past and present
  • Former colleagues looking to share professional opportunities
  • College admissions departments evaluating prospective students
  • Insurance companies doing risk assessments

No matter how “under the radar” or “low-tech” your lifestyle, there is a good quantity of information about you online—and people are seeing it.

online reputation is forever

Your online reputation is forever

If someone writes something negative about you online, it can put you at a serious disadvantage over the long term—especially if you’re not aware of it. You might never know why you didn’t get that apartment you wanted, or why a job offer never materialized after that phenomenal interview.

It’s important to keep tabs on what people are saying about you online and then take steps to correct any inaccuracies. (Here are some tips to help you get started.)

For the same reasons, you also need to monitor things that you post yourself. Thanks to social media, even posts from decades earlier can come back to harm you. Consider the following examples, all vastly different:


Leave a Reply