What is SEO?
Is the process of increasing the quality and quantity of a website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEARCH ENGINE OPTIMIZ-ATION?
Optimizing a website may involve editing its content, adding content, and modifying Content and associated coding to both increase traffic to our website. Traffic generated in our website may furthers results to lead generations.
As an internet marketing strategy, SEO is very important in ranking of a website. Depending upon the high quality content and many other factors like performing ON -PAGE and OFF -PAGE.s high as rules are taken into consideration, higher the chances of getting traffic and showing in SERPs. (search engine result page).
TYPES OF SEO?
- ON-PAGE SEO
- OFF-PAGE SEO.
ON PAGE SEO
It refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.
WHY ON PAGE IS IMPORTANT?
- They are the foundation of your website content
- It helps search engines understand the purpose of your page
- It helps the site to get tested in search results
- It helps to drive massive traffic to your site
- It helps in boosting ranking.
OFF PAGE SEO
It refers to actions taken outside of your own website to impact your rankings within search engine result page.
ELEMENTS OF OFF PAGE SEO?
- FOLLOW VS NOFOLLOW BACKLINKS
- ANCHOR TEXT
- LINK JUICE